Mark Bittman, The Food Matters Cookbook. Mark Bittman is the voice of moderation in the "locavore/farm-to-table/should I be vegan?" dialogue. His cookbook is creative, fresh and full of common- sense hints and tips. The recipes are original - I did not see the 175th version of beet, cheese, and nut salad - and very simple. Give it a try!
Michael Pollan, Food Rules; In Defense of Food; and The Omnivore's Dilemma - for a reporter's take on the food industry in America
David Kessler, The End of Overeating - Dr. Kessler spends a lot of time inside the food industry (especially "casual dining" restaurants) learning how corporate food people have actually manipulated our tastes to want more and more of their food - long after we're full!
Alice Waters, The Art of Simple Food
Deborah Madison, Local Flavors - on cooking from farmers' markets across America
David Tanis, A Platter of Figs and Other Recipes